ALEX FRASER, founder SMP
Alex Fraser has almost 20 years of financial and business experience across multiple platforms. As an entrepreneur, Alex believes in ‘team-first’ and has applied it to his professional, civic and personal life. Participating in sports from an early age, Alex naturally implemented the team-first approach, which has proven to be effective when dealing with the members of his Smart family, Smart merchants, Smart partners and the organizations which he is passionate about.
Through the years Alex has been fortunate enough to have the support of many strong mentors, coaches and friends. Alex credits those dynamic relationships to his belief in paying it forward, an ideal he practices when dealing with Smart team members, merchants or partners. He feels strongly that respect and honesty are two of the most critical pieces in the development of people and business.
Alex’s desire is to create an environment for professionals, where they enjoy the work that they do and value the people whom they interact with daily. This goes for his employees and the many clients he serves throughout the community and the country.